How to Solve for Common Marketplace Sales Challenges

A quick glance at Amazon’s brand list reveals that hundreds of thousands of brands sell on the marketplace today — and for good reason. Millions of consumers visit Amazon each day to browse and purchase products that span across hundreds of product categories, from food to home goods to apparel.

But while the benefits of a marketplace presence are clear, many brands find that maximizing sales across all marketplace sites is no walk in the park. It can be difficult to keep up with regulations from site to site, stand out amongst competition and gain control of your brand’s image.

But with the right approach and technology, brands can combat these challenges and reap the substantial benefits marketplaces have offer.

Common marketplace challenges and tips to overcome them

The solution? Optimize your product information with relevant, searchable keywords and make sure your products are listed in the right product categories to maximize visibility. Additionally, consider paid search campaigns to ensure that your brand appears in relevant search engine queries.

These rules and regulations can be daunting, but a partner that understands the nuances of each site can help. The right technology and insider knowledge can help you comply with ever-changing marketplace regulations and offer strategies to maximize sales from site to site.

Brands can get ahead of this challenge by owning the relationship with marketplaces. Amazon and other major marketplaces are aware of these issues and will work with brands to clean up untrustworthy third-party sellers on the site. Nike is one of the most recent brands to take this step. Just last month the company announced its plan to sell direct on Amazon and eliminate counterfeits and misinformation.

 Brands need a central hub to manage marketplace partnerships

The best way to avoid these challenges is with the right technology. Many brands find that using a tool to act as a central hub for marketplace sales alleviates the headache.

Tools like CommerceHub ensure that product information, pricing and images are optimized for each marketplace, and suggest tailored catalogs for each marketplace based on competitive analyses.

Additionally, consider tools that offer a digital marketing component to help ensure that your products are visible to interested buyers across all channels.

Take advantage of CommerceHub’s brand marketplace offerings today.