Specialty Retailer Grows ROAS, Order Volume Exponentially


Party supplies retailer Century Novelty operated in a highly competitive market. Large, well-entrenched players like Party City made it tough to consistently grow sales and yet stay profitable. The retailer wanted a way to crack the growth code without affecting its margins in any way.


Post the transition, Century Novelty saw a 248% increase in order volumes Y-o-Y and a 20% growth in their ROAS. Not only did they see marked growth in their bottom lines, they also enjoyed a dramatic expansion in brand visibility and engagement with end users.