CommerceHub

How Silver Star Brands Maximized Growth on Marketplaces and Digital Ad Channels

CUSTOMER CHALLENGE

Silver Star Brands had a unique problem. Unlike most companies, they had six different brands each with their own extensive product catalogs to promote and sell online. Managing such vast amounts of product data and syndicating it effectively across marketplaces was becoming cumbersome and highly error prone. Visibility on key channels like Google Shopping suffered due to poor data quality and inefficient product content mapping.

RESULTS

Within months of coming on board CommerceHub’s DemandStream platform, Silver Star Brands saw a marked transformation in their online revenues.  Their year-over-year sales increased by 286% on Google Product Listing Ads. Revenues on Amazon grew by 30% – significantly above their targets. They also increased their active SKUs listed across all six brands by almost 30% in just three months.

Read on to learn how they achieved those numbers >>