Research: 2019 Holiday Shopping Trends

In by Kaitlin Hoffman

With the 2019 holiday shopping season set to begin in earnest, CommerceHub surveyed more than 3,000 online consumers between the ages of 18-74 across the United States to identify key purchasing and delivery trends for this year’s holiday season.

Notable trends include:

  • The condensed holiday shopping timeline is pushing consumers to designated deal days.
  • Nearly half of consumers say having an abundance of choices is their #1 priority this holiday season.
  • Buy Online Pickup In Store (BOPIS) has reached maturity and increasingly is a valuable tool in ecommerce competition.
  • For consumers, it’s more about delivery certainty, not necessarily next day delivery.

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