Research: 2019 Holiday Shopping Trends

With the 2019 holiday shopping season set to begin in earnest, CommerceHub surveyed more than 3,000 online consumers between the ages of 18-74 across the United States to identify key purchasing and delivery trends for this year’s holiday season.

Notable trends include:

  • The condensed holiday shopping timeline is pushing consumers to designated deal days.
  • Nearly half of consumers say having an abundance of choices is their #1 priority this holiday season.
  • Buy Online Pickup In Store (BOPIS) has reached maturity and increasingly is a valuable tool in ecommerce competition.
  • For consumers, it’s more about delivery certainty, not necessarily next day delivery.

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