Managing Product Content at Scale to Drive Online Sales: A Case Study


As their online business grew, so did the challenge of managing product content at scale. With the technical demands of doing business on Amazon, eBay and other channels, the CMO and his team found themselves managing data issues and listing errors, rather than doing what they do best.

RESULTS saw online revenue growth of 53% year-over-year, and have now turned to new, emerging marketplaces to expand their business.