Wine Enthusiast wanted to reach more customers by selling their products via large online retailers. However, as they grew the scale of their operations, it became harder to keep up with the unique data and system requirements from each retailer. Poor documentation and communication from retailers made order integration an even greater challenge. The company sought a way to sustain rapid expansion to retail channels while still being able to fulfill orders efficiently.
Wine Enthusiast was able to seamlessly integrate their order processing systems with those of large retailers seamlessly, thanks to OrderStream. Their wholesale business grew by 100% since coming on board the CommerceHub platform. The best part? They were able to leverage CommerceHub’s network of the largest retailers in North America to win large new retail clients like JC Penney and HSN.