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How Brands can Achieve Higher Sales Conversion Rates with A+ Content on Amazon

Brian Clayton

According to studies, 75% of ecommerce shoppers favor a product listing with numerous and varied images and extensive product details (when price and shipping are equal). That’s why it’s important for brands to invest the time and effort to create high-quality product listings with images, as this can lead to more consistent customer engagement and higher sales conversion rates. So, how do you take your content from good to great? Consider taking advantage of Amazon’s A+ Content (formerly: Amazon Enhanced Brand Content) program. 

With A+ Content, qualified brands can supplement their product listings by including additional images, high-definition videos, descriptive text and more unique product content that goes well beyond the generic details displayed with standard product listings on Amazon.

According to Amazon performance data, utilizing the A+ Content program increases a product’s sales by 5% (on average) and improves ad and coupon performance. Enhanced product content can also help decrease the number of customer returns and negative reviews and increase the number of repeat purchases. 

Important note: “A+ Content is only available to professional sellers who have been approved as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of certain managed selling programs, such as Launchpad and Amazon Exclusives. After you’ve been approved, you’ll be able to add A+ only to products that are part of your approved brand catalog.” 

Amazon’s A+ Content program can be a reliable revenue driver for qualifying Amazon brands. CommerceHub’s Marketplace Solutions team can help you manage your listings to drive even better sales by applying best practices to create A+ Content product images, listing details, visual layout and brand story. Whether you need to add A+ Content to your existing qualifying product listings or create original product listings with A+ Content, we’re here to help.

Interested in learning more? Contact us

About the Author

Brian Clayton

Brian is an Associate Ecommerce Manager at CommerceHub. He has been operating professionally in the marketplace sphere for the past several years and has developed an interest in all things ecommerce. Brian has a background in writing and is passionate about using his voice to bring awareness to the many services that CommerceHub offers to our customers.

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