In the middle of the typically slow summer shopping season, Amazon returned on July 12, 2016 with their own branded shopping holiday along the lines of Black Friday and Cyber Monday – Prime Day 2016.
Not only did Amazon see a huge spike in revenues on Prime Day; thanks to the “surround sound” from Amazon’s promotions, retailers like Walmart and Best Buy as well as other marketplaces like eBay enjoyed a ripple effect increase in sales.
In the Amazon Prime Day Impact Report 2016, we shall see how Prime Day 2016 fared vis-à-vis already high retail expectations. Did it top last year’s record breaking performance? Which product categories stole the show?
Let’s find out!