CommerceHub Amazon Prime Day Impact Report 2016

In the middle of the typically slow summer shopping season, Amazon returned on July 12, 2016 with their own branded shopping holiday along the lines of Black Friday and Cyber Monday – Prime Day 2016.

Not only did Amazon see a huge spike in revenues on Prime Day; thanks to the “surround sound” from Amazon’s promotions, retailers like Walmart and Best Buy as well as other  marketplaces like eBay enjoyed a ripple effect increase in sales.

In the Amazon Prime Day Impact Report 2016, we shall see how Prime Day 2016 fared vis-à-vis already high retail expectations. Did it top last year’s record breaking performance? Which product categories stole the show?

Let’s find out!