Ecommerce destinations have plenty in common – they all strive to provide a quality shopping experience and connect their merchant clients with high-intent shoppers. Much of this lies in maintaining a thorough product category taxonomy; a hierarchy for organizing the channel’s aggregate product catalog and presenting it to shoppers via a logical navigation experience.
Unfortunately for retailers who must map their own product categories to taxonomies of many ecommerce channels, each channel taxonomy is different. For example, your Men’s Clothing > Outerwear > Coats category may map to eBay’s Clothing, Shoes & Accessories > Men’s Clothing > Coats & Jackets category, whereas Amazon’s Clothing & Accessories > Men > Jackets & Coats > Vests might be most appropriate. For the Comparison Shopping Engine Shopping.com, and its simpler taxonomy, Clothing and Accessories > Clothing would be the right channel category to map to. Each channel must therefore be mapped to separately.
Correct mapping across all channels can be a big, tedious effort. It’s also very important – missing or incorrect taxonomy mapping keeps channels from properly indexing your products, and can hurt performance.
Fortunately, CommerceHub has devised a solution for retailers looking to gain efficiency without taking any shortcuts that could compromise performance. The CommerceHub Taxonomy provides a powerful way to quickly map your product categories to the categories of multiple channels at once. Using this process, you use the platform’s existing category mapping tool to map your product categories to the CommerceHub taxonomy, and CommerceHub’s platform will then automatically map each of your products to the respective categories of the channels. From here, you can view and refine all category mappings that the CommerceHub platform has automatically carried out.
Just as CommerceHub’s robust order and product integrations unlock a one-to-many efficiency gain by allowing quick adoption of new ecommerce channels, the CommerceHub Taxonomy allows merchants to carry out a mapping process once, then rapidly carry out taxonomy mappings for a whole array of top ecommerce destinations such as Google, eBay, Sears, and Amazon Product Ads.