Oftentimes in our attempts at building faster, better, frictionless retail supply chains, we lose sight of why we're doing what we're doing. Here's a quick reminder - it's all about the customer. The shopper is at the core of all retailing supply chain efforts and it serves retailers well to go back to the basics to discover what really matter to them. This customer focus becomes even more important in the fickle world of e-commerce.
Multiple factors connect the shopper to your e-commerce supply chain - what products you choose to stock, what delivery promises you offer, how well you perform on those delivery promises and more. In this article, CommerceHub's Chief Strategy Officer, Eric Best shows you how factor customer needs in your planning process to turbocharge your supply chain.