- Apparel Magazine
To say that brands have been a tad wary of selling on Amazon is an understatement. Unbridled competition, the threat of counterfeits undercutting your margins and a perceived loss of control over your brand are but a few of the fears that hold brands back from selling on the world's largest online marketplace. The question then is, should brands sell on Amazon?
Bill Kong, our Executive Vice President Products and Services, examines the pros and cons of selling on Amazon's marketplace and offers brands a strategy to make the most of online retail's most dominant force.