Retail Touch Points
The proverbial free lunch might just be achievable for online retailers. Imagine vastly expanding your product assortment while, at the same time, freeing capital locked up in inventory. Sound impossible? Not for smart retailers embracing drop-ship fulfillment.
The biggest capital expense for a retailer is the combination of owning inventory and operating the fulfillment centers required to house and ship products to customers. Drop-ship fulfillment enables retailers to offer the products of its suppliers without ever taking possession of the items.