Retailers around the world have been living in dread about the rise of e-commerce. Online shopping has been growing at double digit rates at a time when brick and mortar sales have been largely flat or worse, falling.
However, smart retailers know that using e-commerce to drive more footfalls and sales in-store is not just possible, but a proven way to take on the online juggernaut.
CommerceHub’s Eric Best offers his thoughts on leveraging not just retailers’ websites but also online demand channels to drive traffic to physical stores. “Companies like Google and Facebook have discovered that the actual location of the product and seller can be critical to generating the traffic and sales conversions that retail advertisers want”