Now Shoppers Can Buy Right on Google

The search giant today launched Purchases on Google, which turns it into an online marketplace.

Google Inc. is getting in on the Buy button boom.

The search giant today officially launched Purchases on Google, which lets consumers on smartphones click on a Buy button to buy products directly on Product Listing Ads. PLAs are the listings that show a product’s image, price and the retailer selling it prominently in Google search results for product-related searches.

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