- Internet Retailer
Amazon's first attempt at creating a shopping holiday of it's own was a smash hit in 2015. Prime Day celebrated as a mega shopping holiday for Amazon Prime members on July 15 last year, saw sales overtake even Black Friday numbers from previous years.
Industry experts, including our very own Director of Marketplace Performance, Selina Heckendorf; weigh in on the best way merchants can prepare for this year's mid-year shopping bonanza.
DON't MISS: Our essential checklist that sellers should take care of before Amazon Prime Day 2016