Google Steps Into Purchases On Google Shopping

Google’s Purchase on Google might make it easier for consumers to buy products directly from mobile search adsin Google Shopping, but merchants will still handle the actual transaction through partnerships.

One transaction integration partner, CommerceHub, announce Wednesday it will support a clickable feature on the merchant-branded product pages in Google Shopping through product listing ads. The two companies have been working closely to make purchasing easier while merchants keep control of their customer data.

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