As every retailer knows by now, online marketplaces have become essential pit stops for the online shopper today. With Amazon and eBay alone accounting for over 27% of all online sales in 2015, the allure of marketplaces as the new shopping mall for customers is undeniable.
Leading retailers are making their forays into the online marketplaces in different ways. While some like Walmart and Sears have opened up their own e-commerce sites to other sellers becoming marketplaces in their own right, others have begun investing heavily on marketplace favorites like Amazon, eBay and Jet to gain a bigger slice of the online pie. Read on to learn how the most successful retailers and brands are managing their marketplace plays.