drop shipping

How Drop Shipping Evolved from a Tactic to a Core Competency

- SupplyChain Dive


From bulk shipments between manufacturer and retailer warehouses to individual packages that shipped to the customer's doorstep, retail order fulfillment has come a long way.

What was once seen as an interesting addition to a retailer's fulfillment repertoire has now evolved into a must-have competency that's shaping retail bottom lines. Yes, we're talking about drop shipping.

CommerceHub's Co-Founder and Chief Technology Officer, Richard Jones shares an eyewitness account of how drop shipping grew into the force that it is today. He examines the definitive edge that drop shipping offers to retailers and brands and how it has helped them compete better in a post-Amazon world.

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