CommerceHub’s Chief Strategy Officer to Share Paid Marketing Strategies
ALBANY, NY (Marketwire – June 3, 2016) — CommerceHub, the leading provider of virtual inventory and marketing solutions for retailers and brands, today announced that Eric Best, Chief Strategy Officer at CommerceHub will host a workshop on paid marketing as part of the “Google & You” track at the Internet Retailer Conference & Exhibition (IRCE), the retail industry’s leading e-commerce conference and tradeshow taking place June 7-10 at McCormick Place West in Chicago.
This year’s show will focus on the ever-faster pace of change in e-commerce, highlighting the latest trends and bringing together top industry experts. CommerceHub’s Best will host the “Paid Marketing on Google in 2016: What’s New and What Matters” workshop at 11:00 am on Friday, June 10. He will discuss the evolution of Google search marketing, advancements in programmatic marketing, retargeting campaigns and AdWords Ad Extensions, and how to harness those developments to maximize growth.
“The e-commerce marketplace is constantly undergoing change, making it increasingly important for brands and retailers to adapt in order to remain competitive,” said Best. “IRCE is a significant show in the e-commerce space, and I’m excited to be hosting this ‘Google & You’ workshop, which will look at paid marketing on Google and provide attendees with insight into the ways companies can leverage different platforms to drive demand for their products.”
The IRCE “Google & You” Workshop Track will consist of seven sessions spanning from Google shopping campaigns to search engine optimization, including:
- The State of E-Commerce Search
- How E-Retailers are Driving Sales from Google Searches
- Google Shopping Campaigns – How Segmentation Can Help Boost Return on Ad Spend
- Google Product Listing Ads – Making Them Work for You
- Paid Marketing on Google in 2016: What’s New and What Matters (hosted by Best and Slodki)
- Does Your SEO Stand Up to Google Search: Live Site Reviews
- Keys to Profitable Growth With Google Shopping
CommerceHub will exhibit at IRCE at Booth #301.
To schedule a meeting with a CommerceHub representative, please email CommerceHubICR@icrinc.com.
CommerceHub helps retailers and brands increase sales by expanding product assortments, promoting products on the channels that perform, and enabling rapid, on-time customer delivery. With its robust platform and proven scalability, CommerceHub helped more than 200 major retailers and brands achieve an estimated $11.6 billion in GMV in 2015. Through CommerceHub’s integrated platform, orders are successfully processed and fulfilled directly to consumers by approximately 9,500 integrated suppliers, distributors, manufacturers and third-party sellers. CommerceHub is a subsidiary of Liberty Interactive Corporation attributed to the Liberty Ventures Group (NASDAQ: LVNTA) (NASDAQ: LVNTB).
IRCE, a division of Emerald Expositions, delivers high-value and industry-leading conferences & exhibitions, including IRCE, the world’s largest e- commerce event, and a series of targeted partner events throughout the year. Visit www.irce.com for more information.
ICR for CommerceHub
Phone: (646) 277-1225