- Marketing Tech Blog
At IRCE, I was invited by Kristine Szarkowitz to sit with Frank Poore and Eric Best to discuss CommerceHub and its array of offerings. CommerceHub had a pretty snazzy booth with a second floor. CommerceHub optimizes 50 million unique product SKUs for data compliance, channel syndication and sales performance. In January, CommerceHub acquired Mercent, a high-growth retail marketing company that enables marketing campaigns through channels such as Amazon, eBay, Google Shopping, Facebook and other major digital advertising programs.
The merged company will handle more than $10 billion in GMV annually and serve more than 200 of the world’s largest retailers and brands. The companies’ end-to-end offering will enable leading global retailers to:
- Expand product assortments through a vast network of drop-ship suppliers and marketplace sellers
- More effectively promote products via the top marketing and digital advertising channels like Google Shopping and Pinterest
- Deliver a true omni-channel experience, distributing goods to and from stores, warehouses, drop shippers or third-party sellers
- Launch marketplaces featuring third-party seller assortment with full monitoring and control of the entire delivery process