- Albany, NY (Marketwired)
CommerceHub, the leading provider of marketing, virtual inventory and delivery solutions for retailers and brands, announced today Elizabeth Marsten, director of paid search at CommerceHub, has been ranked as the 9th most influential PPC expert on the annual PPC Hero Top 25 Influencer List.
Now in its 5th edition, the PPC Hero Top 25 Most Influential PPC Experts list is administered each year by PPC Hero parent company Hanapin Marketing. Hanapin Marketing also leads the Hero Conference, a key industry event focused exclusively on the pay per click industry.
One of more than 130 candidates on the nominee list, Marsten was selected as # 9 out of the 25 top influencers. Ranking was based on three categories of metrics that included Social influence (Twitter followers, Google+, etc.), traditional influence (speaking engagements, books published, channels reached, etc.), and vote totals by PPC Hero readers. Marsten joined CommerceHub in 2015 to oversee the company’s PPC advertising practice that includes Google AdWords, Google Shopping, and Facebook. She is a tenured industry veteran and the co-author of All in One Web Marketing Reference for Dummies (Wiley Publishing) and author of various PPC courses on Lynda.com.
According to CommerceHub CEO Frank Poore, “Elizabeth’s visibility and expertise in the industry have been an asset to CommerceHub and our customers, and it’s great she’s been recognized by the PPC community for her deep knowledge and broad industry contributions. She’s pushing innovation and best practices across the board and is a key player in CommerceHub’s drive to help retailers and brands grow demand for the products they sell.”