Google Shopping Session Held Friday June 5th 1:00 -1:45PM in McCormick Place West
CommerceHub, the leading provider of marketing and virtual inventory solutions for retailers and brands, announced today Chief Marketing Officer Eric Best and Yankee Candle President and CMO Brad Wolansky will headline an executive session on Google Shopping best practices at the 2015 Internet Retailer Conference & Expo, June 2nd – 5th at McCormick Place West in Chicago, IL.
The session entitled “Google Shopping Campaigns, One Year Later: What Retailers Know Now”, takes place Friday June 5th from 1:00 – 1:45 pm CT and will cover changes Google implemented through the shift from its Google Product Listing Ads program to the current Google Shopping Campaigns, and how the retail industry has adapted to the new Google paradigm. Best and Wolansky will provide insights and best practices on data quality, data structure, mobile and local optimization, and the imminent Google ‘Buy Button’ to improve revenues and return on advertising spend.
According to Best, “Alongside Amazon.com, Google owns and controls the lion’s share of retail search today. In order to compete profitably, merchants need to optimize every available catalog and campaign variable. CommerceHub is fully integrated as a Google Shopping data and campaign optimization platform, and is fully certified as a Google service provider. In partnership with valued clients like Yankee Candle, we look forward to presenting IRCE attendees with strategy and tactics that can immediately apply to grow their Google programs.”
IRCE is the world’s largest eRetailing conference and exhibition and is anticipating more than 10,000 attendees at this year’s event. CommerceHub and Yankee Candle join over 250 speakers in 95 sessions communicating strategies and tools retailers can use to thrive in the current retail environment. As a premier IRCE exhibitor, CommerceHub welcome IRCE attendees to visit Booth # 137 where company executives will also showcase its award-winning retail marketing and virtual fulfillment solutions. CommerceHub will also be on hand to discuss the current retail environment, industry trends and merchant best practices for profitable success in 2015.
To learn more about CommerceHub or to schedule an in-person demo at IRCE 2015 contact CommerceHub Sales at firstname.lastname@example.org . For more details on CommerceHub visit our BLOG, follow us on TWITTER and connect with us on LINKEDIN.