On the Leaders of B2B podcast,  Mark Grilli, Chief Marketing Officer at CommerceHub, shares a key lesson he learned and practices as a business leader: It’s imperative to move faster and with conviction.

This doesn’t mean drop everything and impulsively follow the hottest trend. It’s essential to think things over, deliberate, and create a strong vision. Once that’s ironed out, then a company should move expeditiously and in unison.

It’s a constant balance of taking risks and being cautious. Mark thinks, however, that it’s more favorable to surpass the innovation curve and beat the competition through swift execution. Check out the podcast here.