Traditional retail rules are being rewritten as customer expectations steadily change over time. Gone are the days of one-size-fits-all marketing efforts that work on the quintessential ‘spray and pray’ philosophy. Today retail marketing is all about hyper-personalized, one-to-one communication crafted for each individual shopper.
As search engines turn morph into customer referral channels, social media goes beyond selfies to ‘buy’ buttons and great product data becomes key to retail success, marketers have new best-practices to follow that promise retail success.
Our CSO, Eric Best digs deep and offers three actionable insights to take your retail marketing results from good to great.