Spurred by industry innovators like Amazon, consumer expectations for fast shipping are at an all-time high. In fact, 87 percent of online shoppers say fast shipping is a major factor in their ecommerce purchase decisions.
These heightened expectations for shipping speed place increased pressure on retailers to improve fulfillment and delivery capabilities or risk losing business to Amazon. And given that Amazon, through its 1P retail operation and 3P marketplace, drives almost half of all online sales (43 percent), competing retailers must do everything they can to keep pace with customer expectations.
While many retailers have an advantage over Amazon when it comes to personalized in-store service (just look at how Ulta and Warby Parker are redefining the brick-and-mortar experience), it’s still smart for retailers to do everything they can to speed up delivery times.
But the problem is that few retailers have the infrastructure and financial resources required to compete with Amazon when it comes to delivery. That’s why savvy retailers are turning to technology to help.
Using tools like CommerceHub, here’s how retailers can increase delivery speed and improve customer satisfaction:
- Work with a third-party logistics providers to drop-ship directly to end customers
With drop shipping, retailers avoid expensive warehouse and infrastructure investments by working with suppliers or manufacturers to ship products directly to end customers. Retailers can choose the right third-party logistics providers (3PLs) based on a customer’s location, which cuts down on delivery times.
- Monitor fulfillment status in real time and identify risk before issues arise
Using tools like CommerceHub to gain greater visibility into the delivery process, retailers can monitor shipments from warehouse to consumer. This degree of transparency gives retailers the power to resolve potential delays that might impact the end customer. Without insight into the entire process, retailers are often left in the dark about where a customer’s shipment stands.
- Implement ship-from-store strategies
Ship-from-store strategies automatically route online orders to the brick-and-mortar store nearest to the end customer, which allows for faster deliveries at lower shipping costs. To enable ship-from-store, retailers can work with platforms like CommerceHub to optimize the delivery routes and empower store associates to pack and ship the orders.
The first quarter is a great time to reconsider shipping processes and invest in the tools necessary to speed up delivery times. Learn more about how CommerceHub enables faster shipping for retailers today.