Social discovery is redefining how we think about ecommerce. Led by Pinterest, social forums are emerging and growing as hotbeds of shopping intent and vehicles for driving in-market consumers to online storefronts. These are places where modern shoppers discover lifestyles they wish to adopt, and can be effectively engaged by savvy brands.
Houzz is an exciting opportunity for retailers in the Home & Garden space to engage with social-minded shoppers, drive traffic, and acquire new online customers. What’s more, Houzz’s unique focus on the Home & Garden vertical makes for a high-intent, committed, and relatively affluent audience. The site has been developed shrewdly from day one, with building a vibrant community emphasized over monetization. This has helped Houzz grow to over 25 million unique visitors per month
The channel has been efficient as well, routinely sporting ROAS figures better than 10:1.