Entries by Tara Lynne Ferguson

‘Twas the Night before Black Friday

‘Twas the night before Black Friday, when all through the ad agency not a PPC retail marketer had slept in weeks, likely not since Q3. The search terms reports were all analyzed, negatives added with care, In hopes that quality traffic, soon would be there.   The ad groups were structured tightly all snug by […]

Best Practices with Google AdWords Ad Extensions

Ad extensions. What a time to be alive and managing a retail paid search program, eh? Search ads have gone from boring blue text links on search results pages to being living, breathing entities that allow users to do so much more than just click through to your site. AdWords Ad Extensions: A Brief Overview […]