‘Twas the night before Black Friday, when all through the ad agency not a PPC retail marketer had slept in weeks, likely not since Q3. The search terms reports were all analyzed, negatives added with care, In hopes that quality traffic, soon would be there. The ad groups were structured tightly all snug by […]
About Tara Lynne Ferguson
Tara Lynne has worked in the online advertising space since 2009 and is a true Seattleite, born and raised. As a Paid Search Marketing Manager at CommerceHub she manages client’s Google and Bing PLAs, Text Ads and Remarketing campaigns to the highest standards and is known for 100% client satisfaction. As a Google Certified professional in both Adwords and Analytics, Tara Lynne also teaches a certification course for all CommerceHub West new employees and is a recent Blog contributor.
LinkedIn - www.linkedin.com/in/TLMarketing
Entries by Tara Lynne Ferguson
Ad extensions. What a time to be alive and managing a retail paid search program, eh? Search ads have gone from boring blue text links on search results pages to being living, breathing entities that allow users to do so much more than just click through to your site. AdWords Ad Extensions: A Brief Overview […]