Prime Day, Amazon’s summer shopping event, is back for its third year. On Monday, July 10, Amazon will offer deals for thirty hours on hundreds of thousands of products on its sites around the world. Plus, leading up to the big day, from July 5 through July 9, Amazon will hold nearly a week of […]
About Selina Heckendorf
As the Director of Marketplaces, Selina leads the Marketplace Performance team at CommerceHub, overseeing Amazon, eBay, Walmart, Jet, Newegg, and Sears.
She has 10+ years of experience in providing global business strategies and e-commerce growth for Fortune 500 enterprises, with extensive experience gained with some of the industry leaders, including Amazon and eBay.
Her passion for business and her entrepreneurial spirit have enabled her to become a thought leader in the industry.
Entries by Selina Heckendorf
Protecting confidential information and keeping our systems secure are the twin pillars of information security at CommerceHub. We implement physical and logical controls designed to secure our customers’ data as well as our own, and we encourage our customers to take similar, appropriate measures within their own environments to protect their own customers’ and partners’ […]
Online marketplaces have been coming into their own over the last couple of years. In 2015, Amazon and eBay alone accounted for 29.1% of all U.S. online retail sales. That’s massive! Recent research indicated that over half of all online shoppers now begin their product searches on marketplaces like Amazon, instead of search engines like […]
As the holiday season rolls around, shoppers have already started gearing up for the biggest shopping days of the year. That means retailers and brands need to get their acts together and figure out exactly what tactics will attract the most shoppers and, more importantly, what dates do these tactics need to be amplified. Research […]
Sellers get ready for increased traffic! This year, the second annual Amazon Prime Day is going live on July 12, 2016, midnight, P.T. Last year, Amazon.com received over 83.3 million visits from mobile and desktop browsers on Prime Day based on Experian Marketing Services’ Hitwise® online intelligence tool. Prime Day is a one-day only global shopping event, with […]
It’s that time of the year again. Amazon Prime Day is just around the corner. Last year, Amazon invented a brand new shopping holiday as part of its 20th Anniversary celebrations and made history of sorts. 2015’s Amazon Prime Day saw traffic to Amazon swell 77.2% higher than Black Friday and 51.5% than Cyber Monday […]
Amazon Prime Day 2015 will go down in history as Amazon’s first-ever attempt to create a sales holiday to rival Black Friday and Cyber Monday. This one day extravaganza on July 15th, 2015 delivered sales that exceeded Black Friday as well as a little quirkiness along the way. Amazon delivered on Prime Day, even with […]