Call me finicky, but one of the first things I check before I hit the “Buy” button on an e-commerce site is their returns policy. And it’s not just me. Studies indicate that 66% of online shoppers do exactly the same thing. They insist on reviewing a store’s returns and refunds policy before deciding on a […]
About Priya Nair
Priya manages CommerceHub’s Inbound and Social Media Marketing efforts. Her fascination with the world of letters, has contributed directly to her strong suits - content strategy & development and marketing communications.
She has successfully demonstrated her expertise with search engine optimization, social media marketing, website merchandising, lead generation campaigns and marketing analytics & reporting in the e-commerce and travel domains.
Entries by Priya Nair
Chances are, if you’re reading this, you’ve probably shopped online. Which means you’ve experienced first hand that universal annoyance when an extra shipping fee magically appends itself to the price of that item you’re about to buy. Anyone who denies ever searching for “free shipping coupons” or adding random knick-knacks to their cart just to […]
The holidays are a time to celebrate. For shoppers, it means more retail therapy. For retailers, it’s the last two months of the year that make up for a slow start or a sluggish middle. In the midst of all the revelry, retailers have the added pressure to meet shoppers’ expectations in order to keep […]
Retailers who’ve spent decades trying to perfect their in-store experience are now re-imagining their entire order fulfillment process, thanks to the rising tide of e-commerce. Since managing inventory and order processing for brick and mortar stores shares almost no common ground with fulfilling online orders, it’s every retailer for themselves in this dynamic, uncharted territory. […]
Online, at the mall, on our mobile devices, at the push of a button (à la Amazon Dash) – the number of ways in which we shop has outpaced the ability of most retailers to keep up. Silver Star Brands – which started out selling via mail-order catalogs – recognized this fact early on and […]
We are excited to announce that CommerceHub has been named the winner of the Center for Economic Growth’s Judge’s Choice Technology Award for 2016! It is an honor to be chosen among a crowded field of technology companies from New York’s Capital Region. The Judge’s Choice Award recognizes companies that have contributed to the regional economy […]
She did it again! CommerceHub’s Director of Paid Search Marketing, Elizabeth Marsten added another feather to an already colorful cap with her latest win. Elizabeth was declared the winner of Search Marketing Madness 2016, beating an ultra-competitive field of 63 contestants that included the best PPC Managers in the United States, top search industry blogs and […]
Sell on Amazon? Then you’re probably no stranger to vague delivery timelines for some of your more esoteric delivery locations under Amazon’s current shipping settings. A vague delivery timeline leaves you with two choices. You offer a ‘safe’ (read ‘scarily long’) delivery window that puts off potential buyers. Alternately, you take a chance and offer […]
A rose by any other name would smell as sweet, right? Wrong. Especially, if you plan to sell the said rose online. Gone are the days when retailers could use their creativity to name and sell mass produced products in their online store. In today’s highly standardized world, including a ‘GTIN’ with every product you […]
We’re finally here! After months of planning and anticipation, CommerceHub’s team has moved into new, state-of-the-art offices in the ZEN building located on the SUNY Polytechnic campus. The new space reflects CommerceHub’s energy and vibe, and creates a tremendous work environment. Bright yellows and greens liven up the interiors. Gigantic, original art works created exclusively […]