With the explosion in the number and variety of products available on marketplaces like Amazon, traditional retailers have come to realize that a strong online product assortment that matches the tastes of their audiences is a definite competitive advantage. Drop shipping is an increasingly popular route for retailers that want to rapidly expand product assortment. […]
About Priya Nair
Priya manages CommerceHub’s Inbound and Social Media Marketing efforts. Her fascination with the world of letters means work becomes play, in the best possible way.
She has successfully demonstrated her expertise with search engine optimization, social media marketing, website merchandising, lead generation campaigns and marketing analytics & reporting in the e-commerce and travel domains.
Entries by Priya Nair
The demand for fast, free e-commerce deliveries has propelled retailers and brands to review their supply chains in earnest. In their efforts to gain control and visibility over their increasingly omnichannel businesses, we see retailers and brands investing increasingly larger amounts in improving their omnichannel fulfillment capabilities. From expanding their warehouse networks to investing in […]
While order processing isn’t top of mind for the average shopper, it should be for retailers and brands who sell to them. From delayed deliveries to wrong shipments or damaged items, the list of potential glitches that impact the shopper experience is long. An error-prone order processing system can lead to lower order fill rates, […]
Call me finicky, but one of the first things I check before I hit the “Buy” button on an e-commerce site is their returns policy. And it’s not just me. Studies indicate that 66% of online shoppers do exactly the same thing. They insist on reviewing a store’s returns and refunds policy before deciding on a […]
Chances are, if you’re reading this, you’ve probably shopped online. Which means you’ve experienced first hand that universal annoyance when an extra shipping fee magically appends itself to the price of that item you’re about to buy. Anyone who denies ever searching for “free shipping coupons” or adding random knick-knacks to their cart just to […]
The holidays are a time to celebrate. For shoppers, it means more retail therapy. For retailers, it’s the last two months of the year that make up for a slow start or a sluggish middle. In the midst of all the revelry, retailers have the added pressure to meet shoppers’ expectations in order to keep […]
Retailers who’ve spent decades trying to perfect their in-store experience are now re-imagining their entire order fulfillment process, thanks to the rising tide of e-commerce. Since managing inventory and order processing for brick and mortar stores shares almost no common ground with fulfilling online orders, it’s every retailer for themselves in this dynamic, uncharted territory. […]
Online, at the mall, on our mobile devices, at the push of a button (à la Amazon Dash) – the number of ways in which we shop has outpaced the ability of most retailers to keep up. Silver Star Brands – which started out selling via mail-order catalogs – recognized this fact early on and […]
We are excited to announce that CommerceHub has been named the winner of the Center for Economic Growth’s Judge’s Choice Technology Award for 2016! It is an honor to be chosen among a crowded field of technology companies from New York’s Capital Region. The Judge’s Choice Award recognizes companies that have contributed to the regional economy […]
She did it again! CommerceHub’s Director of Paid Search Marketing, Elizabeth Marsten added another feather to an already colorful cap with her latest win. Elizabeth was declared the winner of Search Marketing Madness 2016, beating an ultra-competitive field of 63 contestants that included the best PPC Managers in the United States, top search industry blogs and […]