The biggest mistake retailers and brands can make is underestimating the power of a well-executed marketplace strategy. This isn’t the …
Walmart Increases Transparency and Access to Data Insights for Advertisers with Launch of Campaign Performance Dashboards
Walmart Media Group is stepping up its support of advertisers’ efforts to connect and engage with Walmart customers on its …
Social Commerce Gets a Boost: Shops for Facebook and Instagram Set to Help Small Businesses Sell More Online
On May 19, Facebook announced a new ecommerce platform—Shops will make it easy for businesses to sell their products …
A Quick Look at What Amazon’s Demographic Analytics Offers Sellers
Recently, Amazon introduced new functionality for customer demographic reporting in Seller Central. This added functionality allows sellers who own their …
Google Announces Free Google Shopping Listings
The COVID-19 pandemic has had a significant impact on both retailers and brands. As they adapt to new realities the …
