Any retailer or brand that sells their products online has learnt the hard way that poor product data quality results in low product visibility, and eventually low conversions. In other words, clea […]
Over the last few years, search marketing has seen explosive growth in terms of budgets, conversion rates, ad formats and more. Shopping ads or product listing ads that made their entry in 2012 ha […]
Party supplies retailer Century Novelty operated in a highly competitive market. Large, well-entrenched players like Party City made it tough to consistently grow sales […]
As their online business grew, so did the challenge of managing product content at scale. With the technical demands of doing business on Amazon, eBay and other channels […]
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