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Bon-Ton developed its new e-commerce presence in multiple phases, initially launching an online bridal registry in mid-2009 to support the bridal registry in its stores. It then built fully functional e-commerce sites for its seven store brands, and integrated its order management and warehouse management systems to enable it to fulfill online orders from any of three distribution centers, from its stores and through drop-shipping by product suppliers, Mansker says.“We wanted to make it easy for our online customers to shop,”
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