Executive Team

Frank Poore


Frank is responsible for the company's overall vision, strategy and execution. After founding CommerceHub in 1997, Frank led the company from initial concept through its establishment as an industry leader, selling CommerceHub to Liberty Interactive in 2006. In 2013 Frank returned as CEO to transform CommerceHub from a data logistics company to a merchandising and fulfillment platform. In between, Frank pioneered the use of mobile technology in the music industry, launching successful apps for Kenny Chesney and major music festivals. Prior to CommerceHub, Frank developed one of the first corporate intranets for Nike's World Finance Division. He served as a combat radioman in the U.S. Army, and earned an MBA from the University at Albany. Frank is an avid hockey fan.

Richard Jones


Richard is responsible for engineering and product management, computing infrastructure and operations, supplier onboarding, and customer support. He has over 16 years of experience in delivering cloud-based supply chain and merchandising solutions to top North American retailers. He is the primary architect of the CommerceHub platform. Along with a BS in Mathematics and MS in Computer Science, Richard's supply chain expertise is augmented by experience in automated theorem proving, video game AI, and Big Data analytics. Richard is also an avid latin dancer.

Robert Marro


Bob is responsible for all financial and administrative aspects of CommerceHub. His distinguished career includes 17 years at General Electric, where he held CFO and CEO titles within global GE Financial Services divisions. Bob successfully drove product expansion and M&A activities for GE, spending many years in Hong Kong and Southeast Asia. He is a CPA, having earned his BS from Siena College and his MBA in Finance from the NYU Stern School of Business. Bob is also an accomplished cyclist and runner.

Michael Nelsen


Mike is responsible for all business and client development efforts at CommerceHub. He is one of the retail industry's top experts on drop-ship fulfillment. Prior to CommerceHub, Mike helped launch QVC.com as employee number 2. There he built fulfillment operations from the ground up, including one of the industry's first drop-ship networks of 300+ suppliers that powered $100+ million in 1999. After QVC.com, Mike helped start Craftopia.com, which was sold to HSN. Mike is also the father of three athletic sons, traveling over 5,000 miles a year for games and tournaments.

Eric Best


Eric is responsible for CommerceHub marketing strategy and programs, leading the company in achieving its industry engagement, product adoption, market share and revenue goals. Eric joined CommerceHub through the 2015 acquisition of ecommerce marketing company Mercent which he founded and led for ten years as CEO. In the span of his career, Best has founded five successful technology product and service companies including MindCorps, a profitable, high-growth software consultancy that served the Internet and Fortune 500 markets before its acquisition by Amazon.com. Joining Amazon.com, Best managed business development for the Amazon.com Commerce Network working on the deal teams for Amazon's first major brick-and-mortar partnerships. Eric is a busy dad, an avid Nordic skier, and fan of esoteric electronic music.

Doug Reed


Doug is responsible for sales and account management. Before joining CommerceHub, Doug was a sales executive at i2 Technologies where he drove more than $12 million in license revenue in the retail and transportation verticals. Prior to i2, Doug grew sales from $10 million to $60+ million at Computational Systems, Inc., where he held leadership positions through its successful 1996 IPO. He earned his BS in Mechanical Engineering from Worcester Polytechnic Institute. Doug is also an extreme sports enthusiast who likes to heli-ski in British Columbia.

John Hinkle


John is responsible for the operation of all production systems and internal IT for CommerceHub. Prior to joining CommerceHub, John was the CIO and Head of Americas Operations at Take-Two Interactive Software, Inc. (Nasdaq: TTWO) where he led the creation of high availability geo-redundant data centers, built on-line gaming infrastructure supporting millions of concurrent game players for Grand Theft Auto, Max Payne and NBA 2K titles, consolidated multiple global ERP systems, and transformed product distribution to an effective 3PL model. Before Take-Two, John served as CIO of Trans World Entertainment (Nasdaq: TWMC) and spent several years in leadership roles at GE. He earned both his Bachelor of Science and Master's in Engineering from Rensselaer Polytechnic Institute. John is a Six Sigma Black Belt, a Computerworld Premier 100 Honoree, and an avid theater-goer, especially when his daughter is performing.

Dave Seitelman


Dave is leading a program to build out CommerceHub's third party distribution network and improve overall customer fulfillment performance. Before joining CommerceHub, Dave worked for 12 years supporting Amazon operations in the United Kingdom, Germany, France, Canada and the US. His experience includes roles in process improvement, supply chain management, manufacturing on demand, third party fulfillment management and fulfillment operations leadership. Most recently, he led and supported the launch of multiple Amazon North American fulfillment centers. He holds a Bachelor of Science from Yale University, a Masters in Engineering and an MBA from the MIT Sloan School. Dave maintains an undying fondness for the Hartford Whalers.

Paul Kelly

SVP Human Resources

Paul is responsible for the Human Resources function including learning and development, talent management, compensation and benefits. Prior to joining CommerceHub, Paul spent over 12 years with educational content, technology and services company, Cengage Learning. In his role as Vice President, Human Resources and Learning & Development, he had two primary areas of focus: advancing the product development and technology organizations and driving global learning and development. Before Cengage Learning, Paul held various human resources management positions over several years with legal publisher, Matthew Bender & Co. Paul holds an MBA in Human Resources Information Systems from the State University of New York at Albany and an undergraduate degree in Electrical Engineering Technology from the State University of New York Polytechnic Institute. Paul is a sports nut and enjoys spending quality time with his wife and two daughters.

Doug Wolfson


Doug is responsible for providing legal direction and oversight for CommerceHub’s legal, compliance and business needs. Before joining CommerceHub, Doug served for ten years as in-house counsel to Infor, a multi-national software-as-a-service (SaaS) and on-premises enterprise software company with over 13,000 employees and operations in over 100 countries. Prior to that, Doug was a transactional lawyer for six years at Mintz Levin Cohn Ferris Glovsky and Popeo PC, a full-service Boston law firm where he represented companies and investors in corporate finance, M&A and securities transactions, and a wide array of general corporate matters. After graduating from Boston College Law School, Doug served as a law clerk to the Hon. Justice Neil Lynch at the Massachusetts Supreme Judicial Court. Doug enjoys skiing, snowboarding, live music and has an unhealthy interest in Boston sports teams.